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SEAM

Objective · TG04

Concept TG Transparent Communication

Promote social responsibility through clear and open communication.

2 activities

In an era where impacted parties, from consumers to investors, demand greater corporate responsibility, clear and open communication becomes a cornerstone of trust-building. By actively promoting social responsibility through public channels, Owners can highlight their dedication to positive societal impact. This objective aligns with global standards like the Global Reporting Initiative (GRI) and the United Nations' Sustainable Development Goals (SDGs), both of which advocate for transparent reporting and impacted party inclusivity. Through this objective, Owners are guided to be proactive, accountable, and genuinely committed to making a positive difference in society.

There is a significant amount of communication embedded throughout the SEAM Activities in the scorecard, covering multiple types of social responsibility communication as defined by ISO 26000, such as:

  • conversations with impacted parties (IAa2.2 and IAa2.5),
  • communication with impacted parties on specific issues of social responsibility (TGa1.3),
  • team activities focused on integration of social responsibility (TGa1.1 and 1.2, CIa1.1 and 1.2),
  • project-related communication (TGa1.3),
  • communication concerning claims about the social responsibility related to Project activities (IAa2.5 and HRa3.2),
  • communication with suppliers about procurement requirements (SJa1.1 – 1.5, SJa2.3, HRa1.1, and HRa2.3 – 2.6),
  • communication between Owner and employees, or project team, to raise awareness and support for social responsibility (HRa4.1), and
  • communication on aspects of social responsibility aimed at peers (HRa4.2).

However, the Activities in TG04 specifically address marketing, advertisements, or other public statements to promote social responsibility.

Activities

SEAM Standard v1.1

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