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Activity TGa4.2
Objective
Transparent Communication
Concept
Transformational Governance
Activity Type
Impact
Rating System Application
Promote social responsibility through a public-facing communication on the operating asset
Scope
The Owner shall develop and disseminate public-facing communications that emphasize social responsibility principles as outlined in ISO 26000. This communication shall transparently report the operating property's strategies, objectives, plans, and performance concerning social responsibility. Communications that do not align with ISO 26000's principles or fail to provide a comprehensive overview of the property's social responsibility endeavors are outside the scope of this activity.
Requirements 51
Act to Avoid Harm
- 01.
A right to privacy, accuracy of sources, and respect for rights of others, including:
- a.
Communication shall not disclose information that a reasonable person would deem highly offensive and invasive
- b.
Communication shall assess for prevention of impacts on vulnerable groups related to content and visuals used in its communication
- c.
Owner shall obtain written consent before including information about persons or groups in communication
- d.
Communication shall include a land acknowledgment
- e.
Communication shall obtain informed consent of the owners and provide recognition to the creators before using musical or artistic material in communication (if applicable)
- a.
Benefit Impacted Parties
- 02.
Communication(s) shall align to the six relevant core subjects of social responsibility from ISO 26000:2010 (out of seven) as listed below:
- a.
Organizational governance
- b.
Human rights
- c.
Labor practices
- d.
Fair operating practices
- e.
Consumer issues (can be building occupants, visitors, or customers)
- f.
Community involvement and development
- a.
Contribute to Solutions
- 03.
Communication shall include contact information for a Project representative to support impacted party dialogue.
Indicators
The performance indicator is the percentage of social responsibility topics in public-facing communication. The context indicator is the total number of people reached by the communication (measured by the number of likes, comments, shares, clicks, brand/project mentions, profile visits, unique visits, and active followers).
To calculate the performance indicator:
P = (SR / N) × 100
- P =
- percentage of addressed social responsibility topics
- SR =
- total number of social responsibility topics that were addressed
- N =
- total number of relevant social responsibility topics (6)
Scoring
Outcome threshold
All communication shall comply with all Act to avoid harm requirements and meet all characteristics of 'responsible communication' as described in Guidelines below.
Requirement #1 must be met to be eligible for points
Points assignment
| Points | Percentage of Social Responsibility Topics Addressed |
|---|---|
| 1 point | 50% percentage of social responsibility topics addressed |
| 2 points | 67% percentage of social responsibility topics addressed |
| 3 points | 83% percentage of social responsibility topics addressed |
| 4 points | 100% percentage of social responsibility topics addressed |
Additional points assignment
These points are only assigned if all points in the Points assignment section are earned
| Points | Additional Requirement(s) Satisfied |
|---|---|
| +1 point | Requirement #3 satisfied |
Documentation
- 01.
List of financial, human, and material resources utilized for this activity.
- 02.
Publication record of where and when the communication was published. This could include a link to the webpage where it is posted, a screenshot of the webpage, or a copy of the publication notice.
- 03.
Copies of the communication in all the languages in which it was published. This would provide evidence that the communication was made accessible to impacted parties in their native languages.
- 04.
Communication records (if applicable) with impacted parties about the publication of the communication. This could include emails, meeting minutes, or other forms of communication that show impacted parties were informed about the publication of the communication.
Guidance
Responsible communication characteristics
According to ISO 26000:2010, Guidance on social responsibility, information relating to social responsibility should be52:
- Complete – address all significant activities and impacts related to social responsibility
- Understandable – consider the cultural, social, educational, and economic background of those receiving the communication. Both the language used and how the material is presented, including how it is organized, should be accessible for the impacted parties intended to receive the information
- Responsive – be responsive to impacted party interests
- Accurate – be factually correct and should provide sufficient detail to be useful and appropriate for its purpose
- Balanced – be balanced and fair and should not omit relevant negative information concerning the organization's impacts
- Timely – out-of-date information can be misleading; identification of the period of time covered allows impacted parties to compare the performance of the organization with its earlier performance and other organizations
- Accessible – be available to the impacted parties concerned
Additional Resources
- ISO 26000:2010, Guidance on social responsibility
available for purchase online at https://www.iso.org/iso-26000-social-responsibility.html
Referenced Source
- ISO 26000:2010, Guidance on social responsibility (2021)
- UN Guiding Principles on Business and Human Rights (2011)
- Universal Declaration of Human Rights (1948), Article 19
- United Nations OHCHR Declaration on Fundamental Principles concerning the Contribution of the Mass Media to Strengthening Peace and International Understanding, to the Promotion of Human Rights and to Countering Racialism, Apartheid and Incitement to War (1978), Articles 2(3) and 3(2)